Why Are Banner Ads Still Important part of digital marketing?
The oldest form of digital marketing is Banner ads. In this era of content marketing and social media, a lot of people believe that banner advertising is not as effective any longer. So, what is the truth? With all the latest digital marketing options and tactics, are banner ads still important? Well, the answer is yes! If done correctly, banner advertising can still be the most cost-effective way to promote your brand online.
As a matter of fact, banner advertising is one of the key elements of a digital marketing campaign, and it is, by far, the best way to reach as many people as possible at a reasonable cost. The main aim of banner advertising is to quickly create brand awareness and increase conversion rate. However, it is essential to choose the right platform to showcase your banner ads. Following are some of the best platforms available:
1. AdWords banner advertising
Adwords banner ads are the best way to reach your potential customers on the web and in apps. These ads appear on more than 2 million websites and in more than 6.5 lacs apps. What else can be the better platform to display your ad and reach the right customers? With images or rich media, Adwords banner ads allow you to incorporate tailored layouts, animations, interactive elements and much more. It also lets you create highly targeted campaigns based on your customer’s behavioral data and interests. With dedicated options for targeting, demographics, and keywords, it is easier for you to make your customers notice your brand and take the desired action. Whether you’re looking to drive conversions or get more people to visit your website, AdWords banner advertising enables you to measure ad campaign performance so you can optimize your ad and reach your marketing goals.
2. Facebook Banner advertising
One of the many reasons why brands should use Facebook Banner advertising to promote their brands is the fact that it has so many useful features. It provides the brands with an incredible opportunity to create customized and economical promotional campaigns targeted to a specific audience.
Even though, it is not as celebrated as Google AdWords currently but the truth is that Facebook banner advertising can be exceptionally useful to create brand awareness and drive conversions. After all, Facebook has around 1.86 billion monthly active users and not reaching out to such a big audience could be a huge blunder. These ads allow you to spend as little as you want and still get the desired results. You can also track your ad performance and ROI.
3. YouTube Banner advertising
YouTube offers you a great platform to place promotional banner ads and reach your targeted audience. More than 5 billion YouTube videos are viewed per day, proving that if it were a search engine it would be the second largest search engine after Google. It has the ability to target a specific market and reach as many people as possible. YouTube banner ads are affordable. You can also measure the success of your ads and keep track of all the activities. The advertiser can decide where he wants these banner ads to appear.
If you want to find new customers and lead them to your social media pages or website, banner ads are still the best option. Here are some of the most important reasons to continue using banner advertising:
· Brand Exposure
· Easy Track-ability
· Retargeting
· Unmatched Versatility
· Budget options
· Optimization
Digital marketing success is all about optimization. By creating banner advertisements that are visually eye-catching, optimized and relevant for the users, you can boost audience engagement without having to spend a fortune.
How affiliate marketing is helpful in sales
For all the start ups, affiliate
marketing is a magical tool which can take their business to the great heights.
What makes affiliate marketing the first choice as sales channel for every
entrepreneur is that here any kind of risk is almost zero but the benefits are
great.
What is Affiliate Marketing?
Affiliate Marketing in the simplest
term means outsource marketing. In this process the company hires various
affiliates who are rewarded certain percentage of commission for each customer
that they bring to the business. The company have to pay only when the
affiliates brings the real customers and not just visitors to the website. So,
you see that there is no big risk to the company as they need to pay the affiliate
a certain percent of amount only when the sale is actually happening. Any kind
of investment in the affiliate marketing system will never go waste as compared
to other marketing techniques and hence this marketing technique is 100% performance
based. Sharesale is considered as one
of the biggest affiliate network online. Here is the sign up link which you can
fill and become an affiliate for sharesale:
https://account.shareasale.com/newsignup.cfm?blnOutClick=1&merchantid=62987
How Affiliating Marketing Works?
Those who are new to affiliate
marketing gets this question in their mind that how this works? Like how does a
company knows that this certain affiliate have drawn this many customers to the
website? Basically how they keep a track on each affiliate? Well, let’s know
step by step that how this entire system of affiliate marketing works:
1.
Company provide a unique tracking URL to each affiliate: Since every affiliate is assigned a unique URL, the company
can easily track that through which affiliate URL the customer have visited the
website and have made the purchase.
2.
Affiliate markets the company and its products: Once the affiliate have been assigned the URL, he can then
promote the company in different ways like through YouTube, blog post, product
review etc and post the URL along with it.
3.
Customers Acquired: After
all the marketing thing is done various people go through those videos or blog
posts and if they really like the products shown in the videos or blogs then
they will certainly buy it by clicking on that affiliate URL.
4.
Affiliate gets Commission: When
the affiliate brings customer to the company, he receives the commission.
Benefits of Affiliate Marketing for Sales
·
No financial
risk as you never lose money
·
You need to pay
only when you get results
·
No other
marketing technique is as cost effective as this one
·
Affiliates may
have more creative ideas to promote your products
·
You know your
cost per acquisition in advance
Now you see how affiliate marketing
is so much helpful in increasing the sale of any company. The best thing is that anyone can become an
affiliate as you don’t need any certain qualification for it. So, affiliate
marketing is a great source of employment for the affiliates and a great source
of increasing sales for the companies.
Why
Social Media Marketing is Important for any business
Statistically, social media has proven to be more effective in driving sales and conversion as compared to any other marketing channel. This might come as a surprise to many but it is quite apparent with the recent figures released.
Social media is much like a second home to people these days; albeit a virtual one. A large number of people share lots of personals stuff on social media. It has become the part of our lives. This is why there is a great opportunity to business to reach out to people using this channel. Here are some reasons why social media marketing is important for any business.
Social
media helps effectively drive targeted and qualified traffic
Social media has a greater reach but it is still less intrusive form of advertising as compared to the others. The algorithms of social media sites are created to make sure that the users can see the things of their interest on priority. So, in a way, instead of you reaching out to the potential clients, they reach out to you. This is great because it helps you get the qualified traffic instead of random one.
Helps
your SEO efforts too
One of the biggest advantages of using social media marketing is that it helps drive traffic to your website. SEO aims at increasing the traffic to your website too. However, search engines treat those sites better that already have traffic. So, when you use social media marketing, the traffic to your site increases. This in turn improves your search engine ranking. This further increases the web site traffic.
Helps you build relationship
There is absolutely no doubt that social media marketing is one of the best ways to build long lasting relationship and trust with people. Search engines serve the utilitarian purpose well but there is no emotional element involved. On the other hand, social media is the people’s virtual home. Here they share their photos, moments, check-ins, and a lot more. Establishing an emotional connect with people is possible over social media. Relationships and trust are built when there is the emotional element.
User engagement is possible
Social media allows you the platform to interact with the users and potential customers on a regular basis. User engagement plays a very important role in building and also generating the positive word of mouth. The more you are able to engage the users the higher are the chances they will speak good about your business.
What Are the Benefits of Local Newspaper Advertising?
So, we are living in the world where everything is digital. Conventional channels for promotion are now outdated completely. No, they are not! In fact, even where everything is getting digital, there are some traditional marketing channels that continue to be extremely effective. Among the various print media channels, newspaper is the most circulated and read. There is also no doubt that electronic media channels like TV and radio are also quite effective. However, local newspaper has its own distinct benefits. Here are some of them.
The audience is more proactive
Most of the times the readers are proactive and they search for the ads and deals. Of course there is no guarantee that if your ad is in the newspaper the readers will definitely see it. However, if the reader is looking for something that you sell, it is quite likely that your ad will be able to attract user attention. What’s even better is that since they themselves have searched your ad they will take more time reading and understanding it.
It is less intrusive
When your favourite TV show is interrupted at the most crucial time for the commercial, it results in bad experience. The ‘to your face’ advertising methods, such as TV ads and pop-ups on the website are considered to be intrusive. They often don’t go down very well with the users. But with the newspapers, the ads are usually placed along with the relevant section making them less intrusive. For instance, if you want to buy sports goods you could find the sports ad in the sports section.
Better reputation building
There are several newspapers circulated daily. However, people usually stick to the newspaper of their choice. Usually it is the emotional aspect of it that makes a particular newspaper more trustworthy to them. This helps a better overall impression.
People who trust a particular newspaper may also end up trusting the ads in it. This is more psychological than anything else. So, it gives you the opportunity to build better brand reputation.
There are other ways too
You don’t always have to get your ad published within the content of the newspaper. You also have the option to send the supplementary inserts along with the newspaper. It is true that people often discard the leaflets that come with the newspapers. However, if someone is looking for something that you offer, they will be attracted to your ad.
What Are the Benefits of Radio Advertising?
Internet has changed the face of marketing and promotion; there is no denial at all. However, the all the traditional modes of promotion are not outdated yet. In fact, some of them continue to remain effective even today. TV and Radio both are still pretty popular and hence one of the best channels for promotion. Lots of people still play radio in their homes and especially while driving around. The businesses that tap on the potential of radio can gain edge over the competition. Here are some of the benefits of radio advertising.
It
is more personal
People who listen to the radio regularly often tend to develop an emotional relationship with their favourite channels. This is why anything playing on that station appeals to them very well. Also, most of the people listen to the radio while they are alone, such as when driving or jogging. Therefore, there is closer contact with the listener through radio as compared to any other medium.
Beneficial
to the local businesses
Radio is a very powerful channel for promotions, especially for the small and local businesses. The local radio channels are meant for those people who want to stay up to date with the local events and news. The regional businesses thus have a great opportunity to connect to the locals and appeal to them more effectively. The spot radio promotions have grown considerably in the last few years.
It
is low cost
Radio advertising costs are much lower when compared to the other channels of promotion. Reaching out to the same target audience using print, press, or television advertising can cost you many times more. While the costs varies depending upon the region where the advertisement is being played and the channel chosen for it, radio still remains to be one of the most cost-effective mediums.
It
is available everywhere
One of the best things about radio is that it is available almost everywhere. Much like the smartphones, we can get access to our favourite radio stations wherever we want to. In fact, even the smartphones today have a feature of FM tuning. This means that you can use your mobile phone as a radio player.
Another great thing about radio advertising is that the local channels already have a fair understanding of the demographics. Hence, they are able to provide invaluable inputs during the creation of the radio promotion campaigns. Some of them have their own advertising department.
